Extra Shot Film [ESF] Club Branding

This logo was designed as the visual identity for a university film club, created to represent the club’s playful, community-driven approach to film and storytelling. The concept centers on a character formed from a coffee cup, referencing the idea of an “extra shot” while subtly connecting caffeine culture with late screenings, discussions, and creative collaboration.
The illustration uses simplified lines and minimal detailing to keep the logo approachable and memorable. The character’s dynamic posture adds a sense of movement and personality, reflecting the club’s active and social nature. A restrained color accent is used to create contrast and visual focus while allowing the logo to remain versatile across different applications.
Designed to function across digital platforms and printed materials, the logo balances informality and clarity, establishing a recognizable identity that supports the club’s events, posters, and social media presence.